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 Media Psychology Purview.

As is evident, media psychology is the interface between media and technology, with human beings, their responses and behaviour. There is a reciprocal relationship between the two. As a sub-discipline in psychology, media psychology uses the theories, conceptual frameworks and research methods of psychology to examine the impact of mass media on individuals, groups, societies and cultures.

: A whole system model of Media Psychology (Rutledge, 2010)

According to Rutledge (2010) media psychology takes into consideration the whole system, which is a continual loop consisting of technological developments (i-pads and tablets), production of content (books, news, music), perception and consumption of that content (listening to music of choice or availability of news 24X7) and response of the consumer (internet addiction). Each of these components coexist, interact and coevolve with each other.


 


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