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DEFINITION AND CONCEPT OF SOCIAL MEDIA 


 Social Media initially became a possibility because of the internet, but its presence soon became a major reason why people wanted to surf the internet. 

The first social media to surface was known as “Six Degrees”, which was launched in the year 1997. It allowed people to create their own profile and also add others into theirs. 

SixDegrees.com

Social networking service

A few years later, in 2002 emerged „Friendster‟, which allowed the users to upload images, videos, and even comment on their personal network‟s profiles. 

Image result for friendster website
Image result for friendster website
Image result for friendster website
Image result for friendster website





 http://www.friendster.com,


Sounds similar to Facebook, doesn‟t it?

There were various sites that began (for example, Orkut) before the ultimate social media website, Facebook, emerged. Once it came into the market, things changed on a huge scale.

Facebook began as a social media site that was available to Harvard students but soon gained popularity, and by 2006 it could be used by anyone above the age of 13. Twitter, Instagram, and Snapchat, the other popular social media apps began in the years 2006, 2010, 2011 respectively. More and more people joined in and even more applications and websites that encouraged people to share, started coming up. Social Media is not just limited to these social networking sites. It also includes blogs, forums, business networks, photo-sharing platforms, social gaming, microblogs, and chat apps. It is a part of the internet that is growing in an unprecedented speed. It is not just used for individual pleasure, but is a tool in which businesses highly invest as well. In 2017, 71% of the internet using population were using social network, and this number is only rising. While it has some great advantages, there are cons to this aspect as well. Our purpose here is to understand to what extent does this influence affect an individual‟s thinking and behaviour patterns? How has it progressed throughout history, what are the positives and negatives, and what can be expected in the future? Let us begin by understanding how and when the study of media‟s influence on human cognition and behaviour began.

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